Post by zeesun on Mar 9, 2024 23:15:48 GMT -5
The Austrian authority found that Meta's tracking methods do not comply with the GDPR, the General Regulation for the Protection of Personal Data valid at European level. History repeats itself: there is a precedent, it concerns Google Analytics and the epilogue could be the same. Meta, tracking and Europe First the pixel, then the Conversion API (CAPI): for some time Meta has been acquiring information on the behavior of people who visit websites and making it available to advertisers to provide personalized advertising. Noyb, the European non-profit association that fights for the protection of citizens' digital data, has presented 101 complaints to the Austrian Privacy Authority. One of these focused on a local news site's use of the Meta pixel since August 2020; even if the publishing company gave up tracking immediately after the association's complaint, the fact had already occurred and was therefore examined by the competent authority.
A few days ago, the Austrian Guarantor Oman Telegram Number Data declared the use of Meta's tracking methods by the information site illegitimate: the pixel violates the provisions of the GDPR. The ruling incriminated the flow of information : migration from Europe to the United States does not in fact comply with European regulations, as explained in an article by iubenda . Even if the European institution has only condemned one activity, the implications could concern all websites that use Meta's tracking methods, in a way that mirrors what has already happened for Google Analytics . Despite the sentence, no fine was imposed. Meta and websites: what to do? If your hotel uses pixels and CAPI it could end up involved in the Guarantor's ruling. Between the worry of having to give up the advertising tools of the blue social network and the need to continue using them, monitor the progress of the story and be ready to intervene in case of updates . Meta tried to downplay the Austrian authority's decision: in its opinion, it does not concern the use of its tracking systems on other websites.
However, the last word belongs to the institution, which is why it is important to follow the evolution of the matter. Meanwhile, for some time now, the United States and Europe have been trying to adopt a new regulation that evolves the current data management : the document in progress is called Data Privacy Framework (DPF) and in all likelihood it will not see the light of day soon. At least, as anticipated by the European Commission, not before July. While raising public awareness, organizations that protect user privacy are taking their battles to the courts. The scenario is evolving: continue to follow us to stay updated and make the most appropriate decisions for your hotel. Share Did you like this article? Share this article Subscribe to the RSS Feed Add it to your favorites Read other users' comments Sign up to our newsletter Write your opinion Read similar/related articles Print this article Other items that may interest you: No related articles. Home › Forum › Is the Meta pixel illegal in Europe? Tags: facebook , instagram , Messenger , Meta , social media , social network , whatsapp This topic has 0 replies, 1 comment and was last updated 11 months, 2 weeks ago by Sacha Tellini
A few days ago, the Austrian Guarantor Oman Telegram Number Data declared the use of Meta's tracking methods by the information site illegitimate: the pixel violates the provisions of the GDPR. The ruling incriminated the flow of information : migration from Europe to the United States does not in fact comply with European regulations, as explained in an article by iubenda . Even if the European institution has only condemned one activity, the implications could concern all websites that use Meta's tracking methods, in a way that mirrors what has already happened for Google Analytics . Despite the sentence, no fine was imposed. Meta and websites: what to do? If your hotel uses pixels and CAPI it could end up involved in the Guarantor's ruling. Between the worry of having to give up the advertising tools of the blue social network and the need to continue using them, monitor the progress of the story and be ready to intervene in case of updates . Meta tried to downplay the Austrian authority's decision: in its opinion, it does not concern the use of its tracking systems on other websites.
However, the last word belongs to the institution, which is why it is important to follow the evolution of the matter. Meanwhile, for some time now, the United States and Europe have been trying to adopt a new regulation that evolves the current data management : the document in progress is called Data Privacy Framework (DPF) and in all likelihood it will not see the light of day soon. At least, as anticipated by the European Commission, not before July. While raising public awareness, organizations that protect user privacy are taking their battles to the courts. The scenario is evolving: continue to follow us to stay updated and make the most appropriate decisions for your hotel. Share Did you like this article? Share this article Subscribe to the RSS Feed Add it to your favorites Read other users' comments Sign up to our newsletter Write your opinion Read similar/related articles Print this article Other items that may interest you: No related articles. Home › Forum › Is the Meta pixel illegal in Europe? Tags: facebook , instagram , Messenger , Meta , social media , social network , whatsapp This topic has 0 replies, 1 comment and was last updated 11 months, 2 weeks ago by Sacha Tellini