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Post by account_disabled on Oct 21, 2023 6:48:34 GMT -5
According to Gartner, personalization has been experiencing a renaissance for several years, so it is worth using the potential of activities aimed at customer experience now - especially since more and more companies use them. Personalization projects are slowly becoming less of a competitive advantage than a necessity, and those who do not implement them are simply left behind. Personalization is already widely used in industries such as e-commerce, tourism, gaming, insurance, as well as financial services and will certainly not lose its importance in the coming years. Personalization is no longer just a passing trend It's not worth delaying Given what we know about the future of personalization, we can clearly say that the longer you wait, the more you will lose. Customer phone number list experience will definitely suffer from lack of action: Less profits The costs of personalization often overshadow the benefits that come with it - which is why they delay introducing it into their strategies. Meanwhile, personalization reduces acquisition costs by up to 50%, generates an average 5-15% increase in revenues and increases the effectiveness of marketing expenses by approx. 10-30%. So we can say that it is worth the price. You will see the first ROI just 90 days after implementation. Often much faster. Lack of personalization of experiences therefore increases the costs of doing business , not lower them, and lost profits result in unnecessary overhead costs and missed opportunities to introduce valuable innovations. Moreover, if you do not take advantage of this opportunity, your competition will certainly take advantage of it.
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